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Date: September 1, 2010

“Barak,” “swanky,” “DaTuRa” apparel brands’ official EC site adopts EXREGZIO integrated E-commerce Fulfillment service by Acrodea subsidiary AMS

September 1, 2010 (Tokyo, Japan)—AMS, Inc. (CEO and President: Yoshio Kuniyoshi), headquartered in Meguro-ku, Tokyo, which is a subsidiary of Acrodea, Inc. (President: Junya Tsutsumi), headquartered in Meguro-ku, Tokyo, has won adoption of its integrated e-commerce fulfillment service EXREGZIO for the back office systems of the official e-commerce site for apparel brands Barak, swanky, and Datura of Ei International Co., Ltd. (Representative Director and President: Hidetaka Inoue), headquartered in Shibuya-ku, Tokyo. The official EC site is scheduled to launch on September 7, 2010.

Facing the launch of the company’s first official EC site, Ei International Co., Ltd., rated highly AMS’s record of EC site operations support, and AMS’s expertise cultivated to date in the launch of successful ladies’ fashion e-commerce sites.

 

About Barak

Barak(バラク)The brand concept states, “Harmonious fusion between feminine attributes and masculine attributes that everyone has.” Fashion for men keeps elegance in mind. Sexiness instills tension with intellectual eroticism. Wildness demands some venom-filled disrepute.

 

About swanky

swankyswank + kinky = swanky

Rock and military elements compose the basic style. Individual articles are developed with considerable detail and with a feel for the fabric. At times sexy, at times cute, the articles adopt colors like used clothing and a nice vintage touch. Seasoned with original graphics, the line should be coordinated for street chic.

 

About DaTuRa

DaTuRaThe brand concept proposes a style that maximizes femininity as an advantage. Being born that way a woman should use their femininity to maximum advantage. A cute, sexy, and sparkling woman should be so attractive, to cause people to freeze. This sweet, sexy, and luxurious style says, leverage femininity to the maximum, as a means to be adored.

 

Overview of EXREGZIO

EXREGZIO is an integrated fulfillment service, equipped with robust enterprise systems and high-quality warehouse operations required for large-scale e-commerce sites. The service allows the outsourcing (except product procurement) of all facets required for site operations, including back-office operations consisting of product photography, measurements, registration of product information, and customer support.

Through EXREGZIO, AMS fully supports solutions for management challenges that accompany business growth, including improving the quality of operations, improving customer satisfaction, reinforcing promotions, streamlining merchandising operations, and optimizing the supply chain between the purchasing source and site user.

For details, please see http://www.acrodea.co.jp/ams/service/  (Japanese only)

About Ei International Co., Ltd

Established in November 1981, Ei International Co., Ltd., is headquartered in Shibuya-ku, Tokyo, and is an apparel retailer.

About AMS

Headquartered in Meguro-ku, Tokyo, AMS, Inc., was established in July 2007 as a wholly owned subsidiary of Acrodea. Business operations cover distribution and licensing of mobile content and services for mobile handsets, and integrated e-commerce fulfillment services.

About Acrodea, Inc.

Acrodea, Inc., is a software technology R&D firm involved in middleware technology for mobile terminals. The company is particularly focused on interface technologies connecting between the user and terminal, and currently provides UI (user interface) technologies and email enhancement technologies to the market. We are also applying R&D energy towards the enhancement of graphics performance, which is indispensable in facilitating usage of mobile platform interfaces. Listed on the Mothers Market (Code: 3823, TSE), Acrodea is headquartered in Tokyo, and maintains an overseas presence in Seoul, Korea; Helsinki, Finland; and Seal Beach, California, U.S.A. For more information, please visit http://www.acrodea.co.jp.

Inquiries about this press release:

Acrodea, Inc.
IR-PR Group, Administrative Dept.
TEL:+81 3-5768-8606
Email: products@acrodea.co.jp

Inquiries about services:

AMS, Inc.
Attn.: Furuta, or Hikota
TEL:+81 3-5768-8607
Email: info@amsinc.co.jp

 

EXREGZIO is a trademark of Acrodea.
Other company names and product names described above are either registered trademarks or trademarks of the holders.