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Date: March 31, 2010

MY Slide Video ASP Service adopted by Uta Piku, Avex’s new music download service
ASP service compatible with KDDI, NTT DoCoMo, Softbank Mobile handsets

March 31, 2010 (Tokyo, Japan)—Acrodea, Inc. (CEO and President: Junya Tsutsumi), headquartered in Meguro-ku, Tokyo, announced that MY Slide Video ASP Service, jointly developed with KDDI Corporation (Chairman and President: Tadashi Onodera), headquartered in Chiyoda-ku, Tokyo, has been adopted by Uta Piku of Avex Marketing, Inc. (Chairman: Hiroshi Inagaki), headquartered in Minato-ku, Tokyo, and electronic downloads have started today on mobile site “mu-mo,” offered through KDDI, NTT DoCoMo, and SoftBank Mobile.

 

About Uta Piku

Uta Piku is a new content service for “mu-mo,” following the success of Chaku Uta® and Chaku Uta Furu® services. Users can purchase high picture- and audio-quality templates for music tracks of Avex Trax recording artists, provide photos taken by users with their mobile handsets and text messages for the template, and download an original video slideshow synthesized by the server. Downloaded video slideshows can be played on any mobile handset that receives the download.

 

Service name: Uta Piku

Service provisioning sites: Full mu-mo, Uta mu-mo, Melo mu-mo, Video mu-mo

Mobile access:

i-mode: i-Menu > Menu/Lookup > Video/Music > Chaku Uta Furu, Chaku Uta/Chaku Motion, Ring Tones/Karaoke

EZweb: au one top page > Categories (menu list) > Chaku Uta Furu/Video Clips, Chaku Uta, Ring Tones/Karaoke Voice > J-Pop

Yahoo! Keitai: Menu List > Chaku Uta/Ring Tones > Chaku Uta, Ring Tones > J-Pop/Indies, or Yahoo! Keitai: Menu List > Chaku Uta Furu > J-Pop/Indies

 

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  • Select music track template at mobile site
  • Transmit pictures to designated email address as attachments (5 shots max.)
  • A “Ready” email arrives a few minutes later with a URL link, from which downloading is enabled.

The completed slideshow runs in step with the music tracks.

 

About MY Slide Video ASP Service

Based on VIVID Communicator, MY Slide Video comprises a video content service for generating original video slideshows jointly developed with KDDI. Photos taken by compatible au mobile phones are embedded into slideshow templates containing motion images and music. By relaying the URL link via email and disclosing where the created video is stored for download, the authoring user can let friends and family enjoy the created video as a gift. This service launched in April 2009 under the LISMO Video lineup.

The MY Slide Video ASP Service is an ASP service platform that enables MY Slide Video on NTT DoCoMo and SoftBank Mobile handsets, in addition to KDDI handsets.

 

About VIVID Communicator

VIVID Communicator is a solution that can generate self-playing slideshows by combining camera function and photo data. The implementation of media mixing technology enables audio, BGM, frames, text, etc., to be imported. Generated content can integrate text, images, and audio in an unprecedented arrangement. Created slideshows can be downloaded to compatible handsets for viewing, played back on compatible television sets or digital photoframes, and uploaded to SNS sites, blogs, and motion video sites. For further details, visit http://www.acrodea.co.jp/english/product/communicator/index.html.

 

VIVID Communicator offers a new type of motion video content as Consumer Generated Media, where subscribers participate in content creation by adding their own photos and messages to templates. Depending on the templates available, a variety of video slideshows can be easily created. Going forward, Acrodea intends to propose new ways to exploit the new content, such as in advertising and novelty premiums, and promote MY Slide Video ASP Service based on VIVID Communicator to greater numbers of content providers.

About Acrodea, Inc.

Acrodea, Inc., is a software technology R&D firm involved in middleware technology for mobile terminals. The company is particularly focused on interface technologies connecting between the user and terminal, and currently provides UI (user interface) technologies and email enhancement technologies to the market. We are also applying R&D energy towards the enhancement of graphics performance, which is indispensable in facilitating usage of mobile platform interfaces. Listed on the Mothers Market (Code: 3823, TSE), Acrodea is headquartered in Tokyo, and maintains an overseas presence in Seoul, Korea; Helsinki, Finland; and Newport Beach, California, U.S.A. For more information, please visit http://www.acrodea.co.jp.

For inquiries about this release, please contact the following:

IR-PR Group, Administrative Dept. at Acrodea, Inc.

TEL:+81 3-5768-8606  Email products@acrodea.co.jp

VIVID Communicator is a solution jointly developed by Acrodea and MegaChips Corporation.
VIVID Communicator is a trademark of Acrodea.
i-mode is a registered trademark of NTT DoCoMo.
MY Slide Video, au, and EZweb are either trademarks or registered trademarks of KDDI.
Yahoo! and the Y! logo mark are either trademarks or registered trademarks of Yahoo, Inc. (USA).
Uta Piku and “mu-mo” are either trademarks or registered trademarks of Avex Marketing, Inc.
Chaku Uta and Chaku Uta Furu are registered trademarks of Sony Music Entertainment, Inc.
Other company names and other product names described above are either registered trademarks or trademarks of the respective companies associated.