June 5, 2008 (Tokyo, Japan)—The 2008 summer models of the au brand mobile telephones of KDDI, Inc. (President and Chairman: Tadashi Onodera), headquartered in Chiyoda-ku, Tokyo, have been implemented with VIVID UI and VIVID Movie developed by Acrodea, Inc. (CEO and President: Junya Tsutsumi), headquartered in Meguro-ku, Tokyo.
The KDDI au summer models, consisting of the Wooo Keitai W62H (made by Hitachi), W62SH (made by Sharp), W63SA (made by Kyocera), Sportio (made by Toshiba), G’z One W62CA (made by Casio), W64SA (made by Kyocera), Furuchen Keitai re W63S (made by Sony Ericsson Mobile Communications), and W62T (made by Toshiba), were implemented accordingly.
Continuing from the 2007 autumn/winter models, the eight 2008 summer models mark releases under the master license agreement announced in August 2007, whereby Acrodea’s VIVID UI and VIVID Movie were sublicensed from KDDI to the handset manufacturers. By virtue of VIVID UI and VIVID Movie being embedded in the integrated platform KCP+ promoted by KDDI, manufacturers can efficiently create more attractive user interfaces with 3D graphics and Flash.
VIVID UI for KDDI is deployed to the standby screen, and the preset content playback for “au one gadget” is achieved through VIVID UI. As a result, a variety of UI expressions is possible by changing the content displayed on the standby screen, or by changing au one gadget content, such as the calendar or the record of incoming or outgoing calls.
In addition, the Nakachen button installed on the Ez Keitai Arrange for the Nakachen service provided by KDDI for changing the mobile phone interface is created with the VIVID UI Workshop and enabled with VIVID UI.
VIVID UI is a user interface platform developed by Acrodea for mobile phones, and represents innovative middleware that can integrate various types of multimedia content, such as still pictures, 3D graphics, animation, and video. VIVID UI enables mobile phones that can be readily customized with graphically enhanced menus and standby screens. The VIVID UI authoring tool incorporates features for creating menu transitions through a visual context, as well as for menu content emulation. By using this tool, handset manufacturers and content providers can easily create compatible content with a wealth of expression.
VIVID Movie achieves sophisticated video processing that can play rich movie content in memory-constrained and CPU performance-limited environments, such as mobile telephones and compact handheld devices. The technology is provided as middleware for mobile devices, and, in conjunction with VIVID UI, can deliver a highly expressive user interface with the adoption of movie content. The high video compression rate means an optimum solution can be achieved for downloaded content also.
Plans call for the successive release of mobile handsets implemented with VIVID UI and VIVID Movie in June and beyond.
Acrodea, Inc., headquartered in Tokyo, Japan, is a software technology R&D firm involved in middleware technology for mobile terminals. The company is particularly focused on interface technologies connecting between the user and terminal, and currently provides UI (user interface) technologies and email enhancement technologies to the market. We are also applying R&D energy towards the enhancement of graphics performance, which is indispensable in facilitating usage of mobile platform interfaces. Our stance and efforts are a continual commitment to superior products and improving technology, for which we have received recognition worldwide. In addition to Japan and Korea, Acrodea is engaged in business on the global market, including China, Europe, and North America. The company listed publicly on Mothers Exchange of TSE on Oct. 19, 2006, just two years and three months after establishment in July 2004. Acrodea is headquartered in Tokyo (Nakameguro), and maintains an overseas presence in Seoul, Korea; Helsinki, Finland; and Newport Beach, California, U.S.A. For more information, please visit http://www.acrodea.co.jp.
Marketing Department at Acrodea, Inc.
TEL：+81 3-5768-8603 email: products@acrodea.co.jp
