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Press Releases 2007

Date: February 27, 2008

Business alliance with NTT DoCoMo,
accompanied by Stock issuance in private placement offering

February 27, 2008 (Tokyo, Japan)—The board of directors of Acrodea, Inc. (CEO and President: Junya Tsutsumi), headquartered in Meguro-ku, Tokyo, has passed resolutions concerning a business alliance with NTT DoComo, Inc., and the related issuance of new stock in a private placement by NTT DoComo, as follows:

I. Business Alliance

1.Purpose

Acrodea and NTT DoCoMo are entering into a comprehensive business alliance to deploy various mobile phone services jointly as set forth below.

(1)Steady and continuous supply of VIVID UI and other Acrodea technology

Aiming to offer enriched lifestyles to consumers, the Acrodea group of companies is engaged in the development of highly fitting new services and new technologies, principally by employing the mobile handset as the proximate device of choice. The company’s products are licensed to telecom companies and mobile phone handset makers in Japan, while overseas market development is also active. Amidst such activities, Acrodea and NTT DoCoMo executed master license agreements in August 2007 for Acrodea products VIVID UI and VIVID Movie, whose implementations began with the 905i series handsets under current release and are expected to continue successively for future models alongside the service platform that supports Kisekae Tool® by NTT DoCoMo. In this way, Acrodea has accommodated heightened functionality and service diversification for models released by NTT DoCoMo, supplied our technology steadily and continually in the evolution of these products, and put forward recommendations for new products and technologies to propel joint development by both companies.

(2)Joint development of new Technology for MDUs

Acrodea has decided to embark on the planning, development, and distribution of highly convenient residential intercom-security systems that utilize mobile handsets, and has recently started with NTT DoCoMo research and development of MDU (multiple dwelling unit) intercom systems employing mobile handsets.

2.Dates of business and equity alliances

Date of board of directors resolution (approval): February 27, 2008
Date of business alliance agreement (execution): February 27, 2008

3.Future outlook

The impact on the business performance of the Acrodea group is under careful review currently. Any details will be disclosed at the time they become definite.

II. New Stock Issuance for Private Placement

1.Purpose

(1) Main purpose for acquiring cash

This private placement rests on the reinforced collaboration between Acrodea and NTT DoComo, who embark on joint development based on the executed business alliance agreement, and responds to a need for development funds.

(2) Reason for selecting new stock issuance according to private placement

Acrodea has selected the method of a private placement, because the funding comprises a business investment for the purpose of creating a service operated jointly by Acrodea and NTT DoComo, and because a reinforced equity relationship with NTT DoCoMo, who is the operating partner of the alliance, clarifies the positioning of the business as a joint operation.

2.Amount of funding and purpose of proceeds

(1) Proceeds (approximate funds in hand after deductions): 1,809,490,000 yen
(2) Specific purpose of proceeds

From the proceeds obtained through the new issuance of shares, plans call for allocating 1 billion yen to operating cash for the new product development contemplated under the current business and equity alliances, 500 million yen to funds associated with the development of mobile phone services for MDUs, and the balance to operating capital for the expansion of business operations, such as compensation expenses.

(3) Expected disbursement timing of proceeds

Acrodea expects to disburse in April 2008 and beyond, but the detailed timetable has not been decided yet. Details will be released, as soon as they are available.

(4) Approach to the rationale for the funding

Through the activation of existing products and technologies belonging to the company, the current alliance targets the deployment of enriched lifestyles that Acrodea aims for and that consumers seek, and is believed to lead to improved enterprise value. The financing at this time applies to the technology development, service planning, and distribution to fulfill such an environment, and is considered reasonable by Acrodea.

3.Business performance and equity financing in the past three fiscal years

(1) Business performance for the past three fiscal years (non-consolidated, million yen)
Year Ended Mar. 31, 2005 Mar. 31, 2006 Mar. 31, 2007
Net Sales 205 1,077 2,237
Operating Income 12 81 408
Ordinary Income 11 84 360
Net Income 1 69 263
Earnings per share (yen) 185 2,054 4,428
Dividend per share (yen) - - -
Net Assets per Share (yen) 10,098 17,675 31,668
(2) Shares issued and potentially diluting shares (As of February 27, 2008)
Type of Share Number of Shares Proportion versus Shares Issued
Shares issued 74,370 100.00%
Potentially diluting shares at current conversion price (exercise price) 7,170 9.64%
Potentially diluting shares at lower limit of conversion price (exercise price) -%
Potentially diluting shares at upper limit of conversion price (exercise price) -%
(3) Recent share price conditions

1)Conditions for the past three years

Year Ended Mar. 31, 2005 Mar. 31, 2006 Mar. 31, 2007
Starting price - - 201,000 yen
High price - - 517,000 yen
Low price - - 136,000 yen
Ending price - - 489,000 yen

2)Conditions for the last six months

  Aug Sep Oct Nov Dec Jan
Starting price 412,000 257,000 243,000 361,000 360,000 335,000
High price 424,000 260,000 398,000 375,000 395,000 453,000
Low price 210,000 167,000 240,000 245,000 291,000 311,000
Ending price 253,000 239,000 356,000 352,000 342,000 422,000

3)Share price on business day prior to board resolution for issuance

  February 26, 2008
Starting price 469,000 yen
High price 473,000 yen
Low price 437,000 yen
Ending price 442,000 yen
Current equity financing

New share issuance for private placement

Issue dateMarch 13, 2008
Proceeds1,809,990,000 yen
(Est. amount after deductions 1,809,490,000 yen)
Total shares issued as of offering 74,370
Total shares issued at capital increase 4,500
Total shares issued after offering 78,870
Placement partyNTT DoCoMo, Inc.
Equity financing during past three years

Public offering for capital increase

Issue date October 19, 2006
Proceeds 717,600,000 yen
Shares issued at time of offering 64,910
Shares issued for capital increase 6,000
Initial purpose of funds R&D expenses 108,607,000 yen, capital expenditures 26,346,000 yen, and balance as working capital for business operations expansion.
Planned disbursement date March 31, 2009
Current allocation conditions VIVID UI-related R&D expenses of 43,080,000 yen and capital expenditures of 23,320,000 yen have been applied according to initial purpose. The other funds are working capital in accordance with business operations expansion.

4.List of large shareholders and holdings

Before Financing (As of Sep. 30, 2007)After Financing (Not including ??? shares)
Junya Tsutsumi22.06%Junya Tsutsumi19.48%
KDDI Corporation6.17%NTT DoCoMo, Inc.5.70%
Yoshio Kuniyoshi5.02%KDDI Corporation5.45%
JAIC Advanced Tech No. 1 Venture Capital Investment, L.P. Unlimited liability member Japan Asia Investment Company, Ltd. 5.02%Yoshio Kuniyoshi4.43%
Morgan Stanley & Co. plc4.80%JAIC Advanced Tech No. 1 Venture Capital Investment, L.P. Unlimited liability member Japan Asia Investment Company, Ltd.4.43%
Bandai Networks Co., Ltd.4.31%Morgan Stanley & Co. plc4.23%
DoCoMo.com Co., Ltd.4.31%Bandai Networks Co., Ltd.3.80%
Nippon Securities Finance Co., Ltd.2.27%DoCoMo.com Co., Ltd.3.80%
Megachips Corporation2.15%Nippon Securities Finance Co., Ltd.2.00%
Tomoaki Nitta1.44%Megachips Corporation1.90%
Note:
The shareholdings after the offering were prepared in accordance with equity ownership on the shareholders list as of September 30, 2007, using 78,870 total shares issued as the reference after the new share issuance for the current private placement.


5.Outlook on impact to business performance

The current financing has no impact on the current business performance of the Acrodea group, but is believed to contribute to business performance of the group in the future.

6.Rationale of issuance conditions

(1) Foundation to issue price valuation

he issue price valuation for the private placement takes into consideration comprehensively the volatile environment of the recent stock market, and the share price fluctuation and trading volume of Acrodea shares. Based on the closing price of Acrodea common shares (442,000 yen) quoted by Tokyo Stock Exchange (Mothers) on the business day (February 26, 2008) previous to the board resolution date, the share price was established at 402,220 yen. This price represents a nine percent (9%) discount, compared to the closing price on the day before the board resolution, and a 3.4% discount, compared to the average of closing prices quoted by Tokyo Stock Exchange (Mothers) for one month retroactively from the day before the board resolution (January 28 – February 26, 2008). This decision considered the benefits of the current business alliance on future business performance and on improved enterprise value, and deemed the price reasonable as a consequence of negotiations with the party entering into the placement.

(2) Foundation to decision deeming scale of issued quantity and dilution to be reasonable

The shares issued under the current financing total 4,500, or 5.70% of total shares issued by Acrodea. The new share issuance advances dilution temporarily; nevertheless, business operations expansion through the private placement and capital increase at this time is believed to contribute to an increase in enterprise value. Consequently, management deemed the scale to be reasonable for existing shareholders.

7.Reason for selection of party making placement

(1) Outline of placement party
1 Company nameNTT DoCoMo, Inc.
2 Business operationsMobile telephone operations, other operations
3 Date of establishmentAugust 14, 1991
4 Head office11-1 Nagata-cho 2-chome, Chiyoda-ku, Tokyo
5 Title/name
representative
CEO and President: Masao Nakamura
6 Paid-in capitalPaid-in capital
7 Shares issued45,880,000 (As of September 30, 2007)
8 Net assets¥4,161,303 million (As of March 31, 2007, consolidated)
9 Total assets¥6,116,215 million (As of March 31, 2007, consolidated)
10 Fiscal year closingMarch 31
11 Employees5,947 (As of March 31, 2007)
12 Large shareholders
and holdings
Nippon Telephone and Telegraph 60.24%
Japan Trustee Services Bank. Ltd. (Trust Acct) 2.09%
Master Trust Bank of Japan (Trust Acct) 1.91%
13 Relationship between
listed company and
placement party
Equity relationsEquity relations
Business relationsBusiness relations exist, such as distribution of company’s products.
Personal relationsNot applicable
Applicability to partiesNot applicable
14 Business performance
of past three years
(Consolidated)
Fiscal year ended March 2005 March 2006 March 2007
Operating revenues 4,844,610百万 yen4,765,872百万 yen4,788,093百万 yen
Operating income 784,166百万 yen832,639百万 yen773,524百万 yen
Pre-tax income 1,288,221百万 yen952,303百万 yen772,943百万 yen
Net income 747,564百万 yen610,481百万 yen457,278百万 yen
(2) Reason for selecting placement party

The placement party NTT DoCoMo is Japan’s largest mobile telecommunications company, and a pioneer of various telecommunication services provided by mobile phones, such as i-Mode®. Reinforcing an equity relationship with NTT DoCoMo as a business alliance and equity alliance partner not only devises stability in joint business operations, but also represents the most suited counterpart for attaining maximum business synergy for the Acrodea group that pursues mobile telephone services towards comfortable lifestyles for consumers.

(3) Ownership policy of placement party

There is no continual retention or depository agreement between Acrodea and placement party NTT DoCoMo to lock up the newly appointed shares. As a premise to the business alliance, however, the placement party has indicated intentions to hold the shares continually. If all or part of the newly issued and placed shares are transferred within two years after the issue date, Acrodea has received an understanding that the name and address of the transferee, number of shares transferred, transfer date, transfer price, transfer reason, transfer method, etc., are to be provided in a written report.

Attachment. Summary of New Share Issue
(1) New shares issued 4,500 common shares
(2) Issue price 402,220 yen per share
(3) Total issue price 1,809,990,000 yen
(4) Amount apportioned to capital 201,110 yen per share
(5) Method of offering or placement Private placement
(6) Application period March 31, 2008
(7) Payment date March 31, 2008
(8) New stock issue date March 31, 2008
(9) Each item above is subject to the effectiveness of filings in accordance with the financial products transaction law.
*
Kisekae Tool and i-Mode are registered trademarks of NTT DoCoMo, Inc.


For inquiries about this press release, products, and technologies, please contact the following:

Marketing Department at Acrodea, Inc.

TEL:+81 3-5768-8603   email: pr@acrodea.co.jp

Public Relations Officer Meguro at SUN, Inc.

SUN Annex Building, 2-7-3 Iwamoto-cho, Chiyoda-ku, Tokyo 101-0032 Japan
Tel: +81 3-4530-3150 Fax: +81 3-3864-1280 Email: meguro@suninc.jp

The names of companies and products mentioned in this press release are either trademarks or registered trademarks belonging to the companies associated.