November 1, 2007 (Tokyo, Japan)–Acrodea, Inc. (CEO and President: Junya Tsutsumi), headquartered in Shibuya-ku, Tokyo, announced the implementation of VIVID UI and VIVID Movie to the 905i series mobile phones of NTT DoCoMo, Inc., headquartered in Chiyoda-ku, Tokyo (CEO and President: Masao Nakamura).
VIVID UI will be installed in the NTT DoCoMo 905i series, consisting of the P905i/P905iTV (manufactured by Panasonic Mobile Communications), the SH905i/SH905iTV (manufactured by Sharp), N905i/N905iµ (manufactured by NEC), the D905i (manufactured by Mitsubishi Electric), the F905i (manufactured by Fujitsu), and the SO905i/SO905iCS (manufactured by Sony Ericsson Mobile Communications) model handsets, and released successively, beginning from the last 10 days of November. These models are the first releases under the master license agreement announced in August 2007, whereby Acrodea's VIVID UI and VIVID Movie are sublicensed from NTT DoCoMo to the terminal manufacturers for implementation to all models. In addition, joint development between the companies has delivered a common UI platform for NTT DoCoMo, and enabled extensions. With the extensibility, subscribers can make use of superior UI content.
Moreover, plans call for newly augmenting the Kisekae Tool® provided by NTT DoCoMo with the Kisekae Tool UI Creator to support UI design work, developed on the basis of Acrodea's authoring tool. UI content for each 905i series handset model can be created with this tool. Consequently, subscribers will gain access to many UI menu designs with a wealth of expression and range in variety.
Acrodea's president and CEO Junya Tsutsumi commented,
"I am very pleased with the implementation of VIVID UI and VIVID Movie to the 905i series announced by NTT DoCoMo through a common UI platform and NTT DoCoMo extension for all handset models. The UI content development advanced jointly at Acrodea and NTT DoCoMo aimed to bring forth handsets and services that allowed subscribers to select and change their UI according to preference and usage scenario. I am moved and excited about delivering these results to the user. We intend to promote user-oriented technology development further, to cooperate in the achievement of diverse and enjoyable services for NTT DoCoMo, and to fulfill the expectations held by mobile users."
VIVID UI is a user interface platform developed by Acrodea for mobile phones, and represents innovative middleware that can integrate various types of multimedia content, such as still pictures, 3D graphics, animation, and video. VIVID UI enables mobile phones that can be readily customized with graphically enhanced menus and standby screens. The VIVID UI authoring tool incorporates features for creating menu transitions through a visual context, as well as for menu content emulation. By using this tool, handset manufacturers and content providers can easily create compatible content with a wealth of expression. Among NTT DoCoMo handsets, VIVID UI is implemented in the models SH903i, SH903iTV, SH904i, and SH704i (manufactured by Sharp); and N904i (manufactured by NEC).
VIVID Movie achieves sophisticated video processing that can play rich movie content in memory-constrained and CPU performance-limited environments, such as mobile telephones and compact handheld devices. The technology is provided as middleware for mobile devices, and, in conjunction with VIVID UI, can deliver a highly expressive user interface with the adoption of movie content. The high video compression rate means an optimum solution can be achieved for downloaded content also.
Acrodea, Inc., headquartered in Tokyo, Japan, is a software technology R&D firm involved in middleware technology for mobile terminals. The company is particularly focused on interface technologies connecting between the user and terminal, and currently provides UI (user interface) technologies and email enhancement technologies to the market. We are also applying R&D energy towards the enhancement of graphics performance, which is indispensable in facilitating usage of mobile platform interfaces. Our stance and efforts are a continual commitment to superior products and improving technology, for which we have received recognition worldwide. In addition to Japan and Korea, Acrodea is engaged in business on the global market, including China, Europe, and North America. The company listed publicly on Mothers Exchange of TSE on Oct. 19, 2006, just two years and three months after establishment in July 2004. Acrodea is headquartered in Tokyo, and maintains an overseas presence in Seoul, Korea; Espoo, Finland; and Newport Beach, California, U.S.A. For more information, please visit http://www.acrodea.co.jp.
Pubic Relations at Acrodea, Inc.
TEL: +81 3-5768-8603
