Pressroom

Press Releases

Press Releases 2007

Date: July 02, 2007

Acrodea and Silicon studio develop VIVID Movie,
Video compression/decompression software for mobile devices
Stress-free video processing for mobile devices

July 2, 2007 (Tokyo, Japan)—Acrodea, Inc. (CEO and President: Junya Tsutsumi), and Silicon Studio Corporation (CEO and President: Teruyasu Sekimoto), both headquartered in Shibuya-ku, Tokyo, jointly announced today the development of "VIVID Movie", video compression/decompression software for mobile devices.

Adopting new architectural concept on the basis of Silicon Studio's XCV (eXtreme Codec for Video) video compression and decompression technology, VIVID Movie achieves sophisticated, high-speed video processing that can play rich movie contents in memory-constrained and CPU performance-limited environments, such as mobile telephones and compact handheld devices. The technology is provided as middleware for mobile devices, and, in conjunction with VIVID UI, can deliver a highly expressive user interface with the adoption of movie content. The high video compression rate also provides an optimum solution which can delivery services without a load burden on content downloading.

Acrodea and Silicon Studio look forward to mutual cooperation in embedding VIVID Movie in VIVID UI, jointly developing video solutions and at the same time, distributing VIVID Movie to other applications.

Characteristics of VIVID Movie Codec

The design is specialized for power-saving, embedded CPUs, such as ARM. Reduction of CPU load and memory consumption still provides DVD-quality video functionality.
This platform-independent middleware has a high degree of freedom at system embedding.

<Decoder Functions>

  • Optimized decoder system for memory saving, power saving, has been achieved.
  • Video quality is automatically tuned to bandwidth available.
  • Playback operations are comparable to a DVD player (play, stop, pause, fast forward, rewind, jump, chapter jump, etc.).
  • Stereo audio is supported (48 kHz).
  • The following pixel resolutions are supported: 16-bit, 24-bit, and 32-bit.

<Encoder Functions>

  • AVI format (24-bit/32-bit) video is supported.
  • YUV and RGB encoding is enabled.
  • Video quality can be automatically tuned with auto bandwidth adjustment feature.
  • Video compression can designate the final picture size.
  • Optimum compression rate and video resolution automatic adjustments are possible by the AMBS (Automatic Movie Best Schemes sequence choice) feature.
  • GUI operation permits adjustments and settings of various parameters.
[About Acrodea, Inc.]

Acrodea, Inc., headquartered in Tokyo, Japan, is a software technology R&D firm involved in middleware technology for mobile terminals. The company is particularly focused on interface technologies connecting between the user and terminal, and currently provides UI (user interface) technologies and email enhancement technologies to the market. We are also applying R&D energy towards the enhancement of graphics performance, which is indispensable in facilitating usage of mobile platform interfaces. Our stance and efforts are a continual commitment to superior products and improving technology, for which we have received recognition worldwide. In addition to Japan and Korea, Acrodea is engaged in business on the global market, including China, Europe, and North America. The company listed publicly on Mothers Exchange of TSE on Oct. 19, 2006, just two years and three months after establishment in July 2004. Acrodea is headquartered in Tokyo, and has offices in Korea, Europe and United States. For more information, please visit
http://www.acrodea.co.jp.

[About Silicon Studio Corporation]

Focused on digital content for the Entertainment industry, Silicon Studio Corporation provides high-quality systems and services in Content System Integration, Digital Content Creation, and Technology Rights Management.
Established in January 2000, Silicon Studio Corporation benefits from strong business relationships with leading technology partners from all over the world and overseas affiliate partners in Korea and US. Silicon Studio's vision is to become a leader in visualization technology by providing compelling content created with the latest and highest technology. For more information about Silicon Studio, please call (+81) 3-5488-7070 or visit the Web at: http://www.siliconstudio.co.jp/.

■ For inquiries about this press release, please contact the following:

Marketing Department at Acrodea, Inc.
TEL:+81 3-5798-4885

■ For inquiries about VIVID Movie technology, please contact the following:

Marketing Department at Acrodea, Inc.
TEL:+81 3-5798-4885

※1
VIVID UI is a trademark and registered trademark of Acrodea.
※2
XCV (eXtreme Codec for Video) is technology held by Silicon Studio.
※3
The names of companies and products mentioned in this press release are either trademarks or registered trademarks of the respective companies associated.