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Press Releases 2007

Date: February 28, 2007

Acrodea's VIVID UI technology implemented on NTT DoComo SH903i, SH903iTV, SH703i handsets
A multitude of styles enabled, such as video behind menus

February 28, 2007 (Tokyo, Japan)—The user interface platform VIVID UI™ for mobile terminals developed by Acrodea, Inc. (CEO and President: Junya Tsutsumi), headquartered in Shibuya-ku, Tokyo, has been implemented in the model SH903i, SH903iTV, and SH703i mobile handsets of NTT DoCoMo.

VIVID UI is a user interface platform developed by Acrodea for mobile phones, and represents innovative middleware that can integrate various types of multimedia content, such as 3D graphics, animation, and movies. VIVID UI enables mobile phones that can be readily customized with graphically enhanced menus and standby screens previously unimplemented. By using the content development tool VIVID UI Workshop handset manufacturers and content providers can create compatible content with a wealth of expression. Consequently, the solution allows the creation of diverse user interfaces under short lead times while holding costs down.

The handset models SH903i, SH903iTV, and SH703i permit full-size movies on backgrounds to menus as rich graphical functionality that has not been implemented before. The models are also compatible with NTT DoCoMo’s new service Kisekae Tool.* VIVID UI Workshop has been selected as the authoring tool with Kisekae Tool, and permits a variety of customizations. In the Kisekae Tool, VIVID UI Workshop is used as the authoring tool.

Acrodea intends to expand the delivery of VIVID UI domestically and internationally to mobile phones and other platforms in the future.

VIVID UI is a trademark of Acrodea.
Kisekae Tool is a registered trademark of NTT DoCoMo.
[About Acrodea]

Acrodea, Inc., headquartered in Tokyo, Japan, is a software technology R&D firm involved in middleware technology for mobile terminals. The company is particularly focused on interface technologies connecting between the user and terminal, and currently provides UI (user interface) technologies and email enhancement technologies to the market. We are also applying R&D energy towards the enhancement of graphics performance, which is indispensable in facilitating usage of mobile platform interfaces. Our stance and efforts are a continual commitment to superior products and improving technology, for which we have received recognition worldwide. In addition to Japan and Korea, Acrodea is engaged in business on the global market, including China, Europe, and North America. The company listed publicly on Mothers Exchange of TSE on Oct. 19, 2006, just two years and three months after establishment in July 2004. Acrodea is headquartered in Tokyo, and maintains an overseas presence in Seoul, Korea; and Espoo, Finland. For more information, please visit http://www.acrodea.co.jp.

■ Please direct inquiries on this release to

Attn.: PR Desk, Acrodea, Inc.
Telephone: +81 3 5798 4885

■ Please direct inquiries on VIVID UI technology to

Acrodea, Inc., Marketing Department
Telephone: +81 3 5798 4885

The above is an English translation from Japanese and in an unlikely case of any discrepancies, the original Japanese shall prevail.